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Most Worn Pieces of 2024: What Will Happen in 2025?Bonjour, style connoisseurs! As the year draws to a close, I can't help but reflect on the wardrobe staples that carried me through Parisian days and unforgettable moments in 2024. My style has evolved into a true expression of luxury, blending timeless elegance with functional sophistication. But the story doesn't end here—2025 promises even more refined additions and a deepened love for collecting iconic pieces. Let's look at what defined my wardrobe this year and where it's heading next. Wardrobe Heroes of 2024 Every closet has its MVPs; mine truly earned their place this year.
 Strolling through fall near the Louvre in my vintage Chanel coat and this vibrant red dress I’d been waiting to wear. Paired perfectly with my red LouLou Saint Laurent bag and Barbara Bui leather moto boots, it’s a look that captures the essence of Parisian autumn elegance.  Vintage Chanel coat, inside Parisian apartment building. I wore this outfit for my 4th Youtube video.  Channeling vintage elegance with my timeless Chanel coat and Kendall Miles boots in a classic Parisian apartment. These boots are a true MVP in my wardrobe—an investment that will elevate my style for years to come! Signature Style in Action This year, my signature style elements shone brighter than ever:
My styling philosophy this year was all about ease with a touch of boldness:
 Making a statement outside the Modern Museum of Art in my Saint Laurent leopard silk taffeta coat, Gucci wool pants, and my Ferragamo bag—an MVP in my wardrobe. Full details on this look are over on my IG!  What's Coming in 2025 The evolution continues!
2024 was the year of statement outerwear, and I embraced it wholeheartedly:
Living in Paris has profoundly shaped my style:
2025 is the year of deeper refinement—curating even more meaningful pieces and focusing on accessories that tell my story. Whether it's a perfectly tailored suit or the timeless elegance of Hermès, my wardrobe will continue to reflect my journey and love for Parisian luxury.  Hermès - Rue de Sèvres   What were your wardrobe heroes in 2024? What's on your wishlist for 2025? Let's start a conversation—share your thoughts below or connect with me on Instagram to dream about the year ahead!
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Bonjour! Nestled along the northern coast of France, Deauville is more than just a seaside town; it's a luxurious escape that perfectly blends sophistication, relaxation, and an undeniable sense of French charm. Known as the "queen of the Norman beaches," this iconic destination has attracted artists, aristocrats, and fashion lovers for over a century. It's got a bit of the North Fork, old money, and country life, with a juxtaposition of South Hampton with festivals, luxury events, and an impressive beach. A Chic History Deauville rose to prominence in the 19th century thanks to the vision of the Duc de Morny, half-brother to Napoleon III. He dreamed of transforming this quiet Normandy fishing village into a glamorous resort for Parisian elites. By constructing casinos, luxury hotels, and the hippodrome (horse racetrack), Deauville became the epitome of refined leisure. Deauville is also where Parisian high society comes to play—a seaside retreat steeped in old-money elegance. Did you know Deauville is part of Normandy, a region with deep historical significance for many Americans after World War II? This town's connection to luxury and historical resonance make it a truly unique destination. Coco Chanel herself left an indelible mark on Deauville. She opened one of her first boutiques in 1913, inspired by the breezy elegance of seaside fashion. Her designs, rooted in comfort and chic minimalism, were revolutionary—and many credit Deauville as the birthplace of her iconic jersey dresses and sailor-inspired collections. You can still see remnants of her store today, a nod to her enduring legacy. My Weekend in Deauville Recently, I had the opportunity to visit Deauville with my classmates from Sup de Luxe to experience Northern French luxury firsthand. Our journey began on a Saturday morning as I caught the SNCF train from Paris Saint-Lazare to Deauville-Trouville-sur-Mer, a two-hour ride that proved surprisingly relaxing despite a busy week of projects. Navigating the seat finder on the train can be challenging, but the ride offered a much-needed breather (the air was so crisp in Deauville!). Living in Paris's 6th arrondissement, I'm lucky that Saint-Lazare station is just a 20-minute trip away.  My cohort in Deauville :-)  Friends from different programs MSc and MBA! We stayed at the illustrious Hôtel Barrière Le Royal, a five-star icon of Deauville's luxurious hospitality. Upon arrival, we attended an insightful presentation by the hotel's general manager, who shared wisdom about the operations, culture, and values that define five-star excellence. The presentation was followed by a talk from the deputy mayor of Deauville, highlighting the city's brand and strategic positioning in luxury tourism. Exploring the CityAfter the presentations, we ventured out to explore. Deauville's architecture, influenced by the Belle Époque era, is a striking contrast to Paris. The luxury shopping area features boutiques like Hermès and Louis Vuitton. At the same time, the Deauville-La Touques Racecourse—a hub for equestrian events like the Longines Deauville Classic—captures the town's aristocratic spirit. Walking along Les Planches, the iconic wooden boardwalk, we admired the colorful parasols and imagined the energy of the summer horse races. The beach itself is breathtaking, even in winter. Its historical significance and serene beauty make it easy for locals and visitors to see why it's beloved. Strolling alongside the waves, I couldn't help but marvel at how accessible this slice of paradise is—just two hours from Paris.     An Evening to Remember We returned to the hotel for an evening cocktail party with our classmates and other students. It was a spicy mix of cultures, with music spanning American hits, African beats, and Arabic melodies. The celebration felt very French, blending elegance and energy. The hotel's corridors were adorned with photos of famous actors and actresses who visited during the American Film Festival, adding a touch of cinematic glamour to the evening.  The Queen!   Monica Bellucci A City's Vision The next day, we heard again from the deputy mayor, who provided a deeper look into Deauville's marketing strategies. This presentation, delivered primarily in French, was a welcome challenge for my language comprehension and an excellent opportunity to immerse myself further in French culture. Learning directly from local leaders reinforced the importance of Deauville's legacy as a luxury destination. As we boarded the train back to Paris, I reflected on the weekend. Beyond the stunning sights and the luxurious 5-star experience, Deauville offered invaluable lessons in branding, hospitality, and creating unforgettable experiences.  Why Visit Deauville?
Deauville offers a luxurious yet approachable escape from the hustle and bustle of Paris. Whether you're seeking a weekend of indulgence, a cultural getaway, or simply a stroll through a town that radiates effortless style, Deauville delivers. Have you been to Deauville, or is it on your list? Share your thoughts below! If you dream of seaside glamour and a touch of history, this Parisian playground by the sea might be your perfect getaway. Salut! It's been a while since I've shared a pure shopping post, but even in Paris, there's always something new to discover if you take the time to ask. Recently, I set out to visit the Delvaux flagship store—a Belgian handbag maker renowned as the oldest in the world, holding the first patent on handbags. Stepping off the train, however, I was immediately drawn to a pop-up store for Barrie, a Scottish cashmere specialist. Barrie: Cashmere Reimagined Barrie, one of Scotland's oldest cashmere knitwear manufacturers, joined Chanel's Métiers d'Art in 2012. Chanel strategically acquires heritage companies like Barrie to preserve and support traditional craftsmanship. By bringing these artisans into their Métiers d'Art family, Chanel ensures their exceptional savoir-faire is protected and elevated to align with the highest standards of luxury. The pop-up showcased their "Denim but Make It Cashmere" collection—soft, elegant, and versatile pieces that feel like a second skin. Each garment embodied a unique touch of luxury, and I couldn't resist the allure of their personalization options. Imagine a patch on the back of your jeans with just your initials instead of a brand's logo—a subtle, sophisticated way to make your wardrobe truly yours. Engaging with the Barrie team, they suggested I visit Causse, the esteemed French glove maker, for another deep dive into Chanel's Métiers d'Art.      Causse: The Art of Glove-Making Founded in 1892 and acquired by Chanel in 2012, Causse represents another example of Chanel's commitment to preserving exceptional craftsmanship. Chanel's acquisition of Causse, located at 24 Rue Cambon, was rooted in the desire to maintain the artistry of glove-making—ensuring that this skill remains alive in an era where fast fashion often threatens such traditions. At Causse, I learned about their meticulous approach to crafting gloves, which were made entirely in their workshop in Millau, France—the historic glove-making capital. One pair caught my eye: red mesh gloves famously worn by Emily in Emily in Paris. It's incredible how a small accessory can evoke such elegance and charm. Their soft driving gloves seemed to mold to my hands instantly, making me long for the open road. They're the pieces you cherish simply because they carry the weight of French history and craftsmanship.    Maison Michel: Hats That Define Parisian Elegance Our final stop was Maison Michel, the legendary Parisian milliner acquired by Chanel in 1997. Maison Michel has been crafting hats since 1936, and like Barrie and Causse, its addition to Chanel's Métiers d'Art helps preserve a dying art form while allowing the brand to continue creating timeless, artisan-made accessories. Coco Chanel loved the Capeline, the iconic wide-brimmed hat for which Maison Michel is known. During her early years, Chanel revolutionized women's fashion by rejecting the rigid corsets and heavily adorned hats of the Edwardian era, favoring sleek silhouettes and simple, elegant accessories. With its wide brim and understated elegance, the Capeline became synonymous with Chanel's vision of modern femininity. Inspired by a recent photo of Angelina Jolie in Paris wearing a stunning wide-brimmed hat, I couldn't resist trying Maison Michel's Capeline. Sliding it on felt like channeling Coco's timeless style and Jolie's modern sophistication. Earlier, at Samaritaine, I had tried their "New Bonnie Veil" hat—a delicate piece that seamlessly blends classic elegance with contemporary flair—at Samaritaine.      Why Chanel’s Métiers d'Art Matters
This day of shopping reminded me why Chanel's approach to luxury is so unique. Chanel safeguards their craftsmanship by acquiring companies like Barrie, Causse, and Maison Michel, ensuring future generations can appreciate the savoir-faire and heritage. It's not just about the pieces themselves; it's about the stories they carry, the heritage they preserve, and the timeless elegance they bring to our lives. À bientôt, Tsahia |
AuthorBonjour, I’m Tsahia—friends call me Tash. I’m a Parisian luxury-focused entrepreneur and writer, living in the heart of Paris. I'm currently studying Global Luxury Brand Management at Sup de Luxe. 
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