Let's Talk About Deauville, France— The Hamptons of Paris

Bonjour! Nestled along the northern coast of France, Deauville is more than just a seaside town; it's a luxurious escape that perfectly blends sophistication, relaxation, and an undeniable sense of French charm. Known as the "queen of the Norman beaches," this iconic destination has attracted artists, aristocrats, and fashion lovers for over a century. It's got a bit of the North Fork, old money, and country life, with a juxtaposition of South Hampton with festivals, luxury events, and an impressive beach. 

A Chic History
Deauville rose to prominence in the 19th century thanks to the vision of the Duc de Morny, half-brother to Napoleon III. He dreamed of transforming this quiet Normandy fishing village into a glamorous resort for Parisian elites. By constructing casinos, luxury hotels, and the hippodrome (horse racetrack), Deauville became the epitome of refined leisure.
Deauville is also where Parisian high society comes to play—a seaside retreat steeped in old-money elegance. Did you know Deauville is part of Normandy, a region with deep historical significance for many Americans after World War II? This town's connection to luxury and historical resonance make it a truly unique destination.

Coco Chanel herself left an indelible mark on Deauville. She opened one of her first boutiques in 1913, inspired by the breezy elegance of seaside fashion. Her designs, rooted in comfort and chic minimalism, were revolutionary—and many credit Deauville as the birthplace of her iconic jersey dresses and sailor-inspired collections. You can still see remnants of her store today, a nod to her enduring legacy.

​My Weekend in Deauville
Recently, I had the opportunity to visit Deauville with my classmates from Sup de Luxe to experience Northern French luxury firsthand. Our journey began on a Saturday morning as I caught the SNCF train from Paris Saint-Lazare to Deauville-Trouville-sur-Mer, a two-hour ride that proved surprisingly relaxing despite a busy week of projects. Navigating the seat finder on the train can be challenging, but the ride offered a much-needed breather (the air was so crisp in Deauville!). Living in Paris's 6th arrondissement, I'm lucky that Saint-Lazare station is just a 20-minute trip away.

My cohort in Deauville :-)

Friends from different programs MSc and MBA!

We stayed at the illustrious Hôtel Barrière Le Royal, a five-star icon of Deauville's luxurious hospitality. Upon arrival, we attended an insightful presentation by the hotel's general manager, who shared wisdom about the operations, culture, and values that define five-star excellence. The presentation was followed by a talk from the deputy mayor of Deauville, highlighting the city's brand and strategic positioning in luxury tourism.

Exploring the CityAfter the presentations, we ventured out to explore. Deauville's architecture, influenced by the Belle Époque era, is a striking contrast to Paris. The luxury shopping area features boutiques like Hermès and Louis Vuitton. At the same time, the Deauville-La Touques Racecourse—a hub for equestrian events like the Longines Deauville Classic—captures the town's aristocratic spirit. Walking along Les Planches, the iconic wooden boardwalk, we admired the colorful parasols and imagined the energy of the summer horse races.

The beach itself is breathtaking, even in winter. Its historical significance and serene beauty make it easy for locals and visitors to see why it's beloved. Strolling alongside the waves, I couldn't help but marvel at how accessible this slice of paradise is—just two hours from Paris.

An Evening to Remember
We returned to the hotel for an evening cocktail party with our classmates and other students. It was a spicy mix of cultures, with music spanning American hits, African beats, and Arabic melodies. The celebration felt very French, blending elegance and energy. The hotel's corridors were adorned with photos of famous actors and actresses who visited during the American Film Festival, adding a touch of cinematic glamour to the evening.

The Queen!

Monica Bellucci

A City's Vision
The next day, we heard again from the deputy mayor, who provided a deeper look into Deauville's marketing strategies. This presentation, delivered primarily in French, was a welcome challenge for my language comprehension and an excellent opportunity to immerse myself further in French culture. Learning directly from local leaders reinforced the importance of Deauville's legacy as a luxury destination.
As we boarded the train back to Paris, I reflected on the weekend. Beyond the stunning sights and the luxurious 5-star experience, Deauville offered invaluable lessons in branding, hospitality, and creating unforgettable experiences.

Why Visit Deauville?
​Deauville offers a luxurious yet approachable escape from the hustle and bustle of Paris. Whether you're seeking a weekend of indulgence, a cultural getaway, or simply a stroll through a town that radiates effortless style, Deauville delivers.

Have you been to Deauville, or is it on your list? Share your thoughts below! If you dream of seaside glamour and a touch of history, this Parisian playground by the sea might be your perfect getaway.