The Art of Clienteling: How Saint Laurent Made My International Women's Day

​Bonjour mes amies,
At its best, luxury is about how a Maison makes you feel. And for me, no one does that better than Saint Laurent. Earlier this month, on International Women's Day, Saint Laurent reminded me why they're a brand I live. It's the house that resonates most deeply with my personal style: sharp, modern, and unapologetically confident. I feel most seen in their boutiques, and their clienteling is second to none.

The day started at my hair salon in Paris, where I luxuriated in a steam conditioning treatment and trimmed a few ends. It was an unusual Parisian spring day: 65 degrees, sunny skies, and that perfect light breeze. But it was amazing to enjoy because we've been having cold, gray skies for a while now. Afterward, I took the métro to Trocadéro, sat quietly for a while, then walked toward Avenue des Champs-Élysées. On this day, I took the side streets, carefully avoiding the crowds, to savor the quiet side of Parisian life.

Truthfully, I was exhausted. Jet lag from a whirlwind trip to the U.S. (three cities in one week), plus a bout of food poisoning right after landing back in Paris, had left me drained. Even though France is well known for its gastronomy and fabulous restaurants, sometimes you encounter a bad experience. I'd barely had more than a handful of blueberries and water that day, and I felt every bit of it.

But everything shifted when I walked through the doors of Saint Laurent on the Champs-Élysées. There's a certain energy in that boutique—cool, confident, and effortlessly powerful. The team knows me well by now, and being welcomed by familiar faces made me feel instantly at home. 

Then came the gesture: an elegant bouquet of white roses, a gift for International Women's Day. I almost shed a tear. It wasn't the size or extravagance that moved me. It was the intention. It was personal. So Saint Laurent. 

We spent time catching up and discussing the latest runway collection—Anthony Vaccarello's sharp tailoring and architectural silhouettes always inspire me. I considered adding a power suit to my wardrobe for upcoming interviews (I  love a strong shoulder), but I was simply grateful at that moment. How lucky I was to be in my favorite place, with friends, and around all the beautiful things I love. Two years ago, when I was planning for Paris, I never would have thought this would be my life. 
Even running on empty, I found energy I didn't know I had. Luxury has a way of doing that.
At one point, I laughed with my stylist,
"Okay… but this is the last piece I'll try on!"
(It never is.)

Why Flowers Matter in Luxury Clienteling
In luxury, nothing is accidental. Every gesture tells a story.
At Saint Laurent, a bouquet of white roses may symbolize impact, minimalism, and honoring women worldwide. 

It's a quiet yet powerful statement. Like its tailoring, it's about stripping away excess and focusing on craftsmanship, heritage, and confidence.

Saint Laurent does better than anyone else. They create experiences that are personal, intimate, and unforgettable. One never feels that the relationship is transactional; instead, it's genuine, enlightening, and ever so Parisian.

On a day when I was tired and a little fragile, they gave me exactly what I needed: connection, beauty, and a reminder of who I am.
That's what makes them my favorite.
À bientôt,
Tsahia